Agni is the second largest brand in Tata Tea’s extensive portfolio, with a presence across more than 22 Indian states. Agni was first launched as a product targeted at the price-sensitive consumer, specifically the ones who aspired to shift from loose to branded tea. Back then, it operated in the economy segment on a standalone basis. In 2005-2006, Agni reinvented itself by migrating to the Tata Tea umbrella, in order to leverage the brand’s equity and resources. Tata Tea Agni gives price-sensitive consumers a strong tea with 10% extra long leaves at the best price.
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